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#adtech

7 posts5 participants1 post today
Continued thread
Open Risk

The problem with that strategy is that its being crowded out by the enormous resources that #adtech has dedicated to further discover and exploit human weakness, #tiktok being the prime example.

The analogy is trying to free an enslaved drug addict by offering them a diet of fruits and veggies. Its clearly hopeless.

What could work is an invention that is at the same time wholesome for the individual and society *and* very attractive *and* doable on a miseable budget 🤦

Incredibly bad odds.

Continued thread
Open Risk

For the #fediverse and friends this raises some pretty stark challenges:

Clearly the promise of human-centricity, agency, #dataprivacy etc. does not resonate with the masses.

But importantly, it does not resonate with their appointed political stewards and assorted elites either: if not outright captured, they have made their Faustian bargains and are intensely relaxed about the #adtech dystopia.

Another potential wedge for disruption would be to offer something genuinely new...

eicker.news ᳇ tech news

#Netflix reported $11.08 billion in revenue for the second quarter, a 16% increase from the previous year. Netflix is focused on building its #adtech platform to double #advertising revenue this year and plans to introduce #interactiveads in the second half of 2025. theverge.com/news/709288/netfl #tech #media #news

An image from K-Pop Demon Hunters
The Verge · Netflix says it’s streamed 95 billion hours in 2025, and a lot of ads tooBy Emma Roth
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