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ResearchBuzz: FirehosePressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”<a href="https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/</a>

ResearchBuzz: FirehoseSearch Engine Land: Google hypes AI Overviews, refuses to answer CTR question. “Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion.”<a href="https://rbfirehose.com/2025/04/28/search-engine-land-google-hypes-ai-overviews-refuses-to-answer-ctr-question/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/04/28/search-engine-land-google-hypes-ai-overviews-refuses-to-answer-ctr-question/</a>

ResearchBuzz: FirehoseSearch Engine Land: New data: Google AI Overviews are hurting click-through rates. “Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, […]<a href="https://rbfirehose.com/2025/04/23/new-data-google-ai-overviews-are-hurting-click-through-rates-search-engine-land/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/04/23/new-data-google-ai-overviews-are-hurting-click-through-rates-search-engine-land/</a>

Inautilo<a href="https://mastodon.social/tags/Business" class="mention hashtag" rel="nofollow noopener" target="_blank">#Business</a> <a href="https://mastodon.social/tags/Findings" class="mention hashtag" rel="nofollow noopener" target="_blank">#Findings</a> AI overviews reduce clicks by 34.5% · Google’s AI answers send you fewer visitors <a href="https://ilo.im/163dez" rel="nofollow noopener" translate="no" target="_blank">https://ilo.im/163dez</a>_____ <a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#Google</a> <a href="https://mastodon.social/tags/SearchEngine" class="mention hashtag" rel="nofollow noopener" target="_blank">#SearchEngine</a> <a href="https://mastodon.social/tags/AnswerEngine" class="mention hashtag" rel="nofollow noopener" target="_blank">#AnswerEngine</a> <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#AI</a> <a href="https://mastodon.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#SEO</a> <a href="https://mastodon.social/tags/CTR" class="mention hashtag" rel="nofollow noopener" target="_blank">#CTR</a> <a href="https://mastodon.social/tags/ZeroClick" class="mention hashtag" rel="nofollow noopener" target="_blank">#ZeroClick</a> <a href="https://mastodon.social/tags/Website" class="mention hashtag" rel="nofollow noopener" target="_blank">#Website</a> <a href="https://mastodon.social/tags/Blog" class="mention hashtag" rel="nofollow noopener" target="_blank">#Blog</a> <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#Marketing</a>

Maggie MaybeThis is wild, in the ZIP Codes listed in this order $200 cash transactions at the bank will be reported. In April it’s these southern states, but if the fat bastard is still sparring with Canada it will be us next. It’s probably a good idea to stock up on cash at home whenever possible. Federal Register :: Issuance of a Geographic Targeting Order Imposing Additional Recordkeeping and Reporting Requirements on Certain Money Services Businesses Along the Southwest Border <a href="https://www.federalregister.gov/documents/2025/03/14/2025-04099/issuance-of-a-geographic-targeting-order-imposing-additional-recordkeeping-and-reporting" rel="nofollow noopener" translate="no" target="_blank">https://www.federalregister.gov/documents/2025/03/14/2025-04099/issuance-of-a-geographic-targeting-order-imposing-additional-recordkeeping-and-reporting</a> <a href="https://zeroes.ca/tags/banking" class="mention hashtag" rel="nofollow noopener" target="_blank">#banking</a> <a href="https://zeroes.ca/tags/CTR" class="mention hashtag" rel="nofollow noopener" target="_blank">#CTR</a>

Barry SchwartzGoogle AI Overviews are hurting click-through rates of the organic and paid search results via <a href="https://mastodon.social/@wilreynolds" class="u-url mention" rel="nofollow noopener" target="_blank">@wilreynolds</a> also a look at <a href="https://mas.to/@glenngabe" class="u-url mention" rel="nofollow noopener" target="_blank">@glenngabe</a> AIO tracking hack <a href="https://www.seroundtable.com/google-ai-overviews-are-hurting-ctr-38857.html" rel="nofollow noopener" translate="no" target="_blank">https://www.seroundtable.com/google-ai-overviews-are-hurting-ctr-38857.html</a><a href="https://c.im/tags/googleaioverviews" class="mention hashtag" rel="nofollow noopener" target="_blank">#googleaioverviews</a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener" target="_blank">#google</a> <a href="https://c.im/tags/googleai" class="mention hashtag" rel="nofollow noopener" target="_blank">#googleai</a> <a href="https://c.im/tags/ai" class="mention hashtag" rel="nofollow noopener" target="_blank">#ai</a> <a href="https://c.im/tags/ctr" class="mention hashtag" rel="nofollow noopener" target="_blank">#ctr</a> <a href="https://c.im/tags/search" class="mention hashtag" rel="nofollow noopener" target="_blank">#search</a> <a href="https://c.im/tags/googlesearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#googlesearch</a>

Michael Martinez :verified:Despite what numerous SEO pundits are claiming, clicks do NOT influence "rankings". They are used for personalization and are analyzed offline for the further development of future algorithms and signals.In 2012 Vanessa Fox (a former Googler) published an article on Search Engine Land titled "Is Google’s Synonym Matching Increasing?"This article provided important insight from someone who (at the time) was well-trusted by the SEO community and a former "insider" who knew how Google worked at the time.Here is an excerpt from her article:SEARCHER INTENT Google uses all kinds of signals to determine that you want the Beautiful Day video when you type in the letters “U2”, but certainly one strong signal is what previous searchers have wanted. Google has data on all of the millions of times searchers have looked for U2 in the past and know how many of them paired that search with (or later refined it with) “video” or “beautiful day” and also knows how often U2 searchers clicked on videos show in the search results. If Google started showing video, but searchers never clicked on those results, they might stop showing them; if every searcher clicked the video over a web page, they might start showing more video in results.Google has many patents around this idea. Query Revision Using Known Highly Ranked Queries describes “a system and method use session-based user data to more correctly capture a user’s potential information need based on analysis of strings of queries other users have formed in the past. To accomplish this, revised queries are provided based on data collected from many individual user sessions. For example, such data may include click data, explicit user data, or hover data.”In other words, Google can look at what previous searchers have typed, clicked on, and hovered over to determine what a particular searcher might want and incorporates those signals into what pages are ranked.<a href="https://c.im/tags/seo" class="mention hashtag" rel="nofollow noopener" target="_blank">#seo</a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener" target="_blank">#google</a> <a href="https://c.im/tags/algorithms" class="mention hashtag" rel="nofollow noopener" target="_blank">#algorithms</a> <a href="https://c.im/tags/ctr" class="mention hashtag" rel="nofollow noopener" target="_blank">#ctr</a> <a href="https://c.im/tags/rankings" class="mention hashtag" rel="nofollow noopener" target="_blank">#rankings</a> <a href="https://c.im/tags/searchengineoptimization" class="mention hashtag" rel="nofollow noopener" target="_blank">#searchengineoptimization</a> <a href="https://c.im/tags/webmarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#webmarketing</a> <a href="https://c.im/tags/digitalmarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#digitalmarketing</a> <a href="https://searchengineland.com/is-googles-synonym-matching-increasing-how-searchers-and-brands-can-be-both-helped-and-hurt-131504" rel="nofollow noopener" translate="no" target="_blank">https://searchengineland.com/is-googles-synonym-matching-increasing-how-searchers-and-brands-can-be-both-helped-and-hurt-131504</a>

Новини УкраїнськоюЯк арбітраж трафіку змінює ринок онлайн-реклами <a href="https://itc.ua/ua/articles/yak-arbitrazh-trafiku-zminyuye-rynok-onlajn-reklamy/" rel="nofollow noopener" translate="no" target="_blank">https://itc.ua/ua/articles/yak-arbitrazh-trafiku-zminyuye-rynok-onlajn-reklamy/</a> <a href="https://mastodon.social/tags/%D0%9F%D0%B0%D1%80%D1%82%D0%BD%D0%B5%D1%80%D1%81%D1%8C%D0%BA%D0%B8%D0%B9%D0%BF%D1%80%D0%BE%D1%94%D0%BA%D1%82" class="mention hashtag" rel="nofollow noopener" target="_blank">#Партнерськийпроєкт</a> <a href="https://mastodon.social/tags/%D0%B0%D1%80%D0%B1%D1%96%D1%82%D1%80%D0%B0%D0%B6%D1%82%D1%80%D0%B0%D1%84%D1%96%D0%BA%D1%83" class="mention hashtag" rel="nofollow noopener" target="_blank">#арбітражтрафіку</a> <a href="https://mastodon.social/tags/LeadPandaMedia" class="mention hashtag" rel="nofollow noopener" target="_blank">#LeadPandaMedia</a> <a href="https://mastodon.social/tags/FacebookAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#FacebookAds</a> <a href="https://mastodon.social/tags/SimilarWeb" class="mention hashtag" rel="nofollow noopener" target="_blank">#SimilarWeb</a> <a href="https://mastodon.social/tags/GoogleAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#GoogleAds</a> <a href="https://mastodon.social/tags/TikTok" class="mention hashtag" rel="nofollow noopener" target="_blank">#TikTok</a> <a href="https://mastodon.social/tags/%D0%A2%D1%80%D0%B0%D1%84%D0%B8%D0%BA" class="mention hashtag" rel="nofollow noopener" target="_blank">#Трафик</a> <a href="https://mastodon.social/tags/SpyFu" class="mention hashtag" rel="nofollow noopener" target="_blank">#SpyFu</a> <a href="https://mastodon.social/tags/CPC" class="mention hashtag" rel="nofollow noopener" target="_blank">#CPC</a> <a href="https://mastodon.social/tags/CTR" class="mention hashtag" rel="nofollow noopener" target="_blank">#CTR</a>

JJOR64After 20+ years Crash Team Racing on PlayStation is finally playable online!<a href="https://youtu.be/TM43ucEoLoM" rel="nofollow noopener" translate="no" target="_blank">https://youtu.be/TM43ucEoLoM</a><a href="https://mastodon.social/tags/crashteamracing" class="mention hashtag" rel="nofollow noopener" target="_blank">#crashteamracing</a> <a href="https://mastodon.social/tags/crashbandicoot" class="mention hashtag" rel="nofollow noopener" target="_blank">#crashbandicoot</a> <a href="https://mastodon.social/tags/onlinectr" class="mention hashtag" rel="nofollow noopener" target="_blank">#onlinectr</a> <a href="https://mastodon.social/tags/ctr" class="mention hashtag" rel="nofollow noopener" target="_blank">#ctr</a> <a href="https://mastodon.social/tags/playstation" class="mention hashtag" rel="nofollow noopener" target="_blank">#playstation</a> <a href="https://mastodon.social/tags/ps1" class="mention hashtag" rel="nofollow noopener" target="_blank">#ps1</a> <a href="https://mastodon.social/tags/sony" class="mention hashtag" rel="nofollow noopener" target="_blank">#sony</a> <a href="https://mastodon.social/tags/games" class="mention hashtag" rel="nofollow noopener" target="_blank">#games</a> <a href="https://mastodon.social/tags/gaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#gaming</a> <a href="https://mastodon.social/tags/videogames" class="mention hashtag" rel="nofollow noopener" target="_blank">#videogames</a> <a href="https://mastodon.social/tags/retro" class="mention hashtag" rel="nofollow noopener" target="_blank">#retro</a> <a href="https://mastodon.social/tags/retrogames" class="mention hashtag" rel="nofollow noopener" target="_blank">#retrogames</a> <a href="https://mastodon.social/tags/retrogaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#retrogaming</a> <a href="https://mastodon.social/tags/retrogamer" class="mention hashtag" rel="nofollow noopener" target="_blank">#retrogamer</a> <a href="https://mastodon.social/tags/gamer" class="mention hashtag" rel="nofollow noopener" target="_blank">#gamer</a>

Michael Martinez :verified:<a href="https://seocommunity.social/@Jamesboswell" class="u-url mention" rel="nofollow noopener" target="_blank">@Jamesboswell</a> "not even if it's processed infrequently and offline? Or not for every single query? Or just measuring sample set of 0.0001% of user interaction?"It's just not possible.Also - remember that people constantly complain that Google is deindexing their pages. They struggle to get back into the index, and when they do they [often, not always] "get their rankings back".Well - Googlers have explained they can't index everything on the Web. So their system is constantly making room for new URLs by dropping old URLs. And many of the deindexed pages are perfectly good content. They get back in automatically. It's a continuous process.So what happens to all this alleged query-click history for each URL+query combination for all these pages that are being deindexed to make space for other pages?They can't keep this purported history in storage if they can't keep the URLs in storage. Therefore your pages will have to start earning click history all over again every time they are dumped from the index.And most if not all URLs are expired out of the index sooner or later. So on-the-fly query log analysis - even if it were computationally practical and algorithmically feasible (again, it's not) - would produce different results all the time.Your history of being no.1 and getting all those clicks for 3 years won't help you in the least because the supposed click history is constantly being rebooted.The whole concept has always been nonsensical, and the more convoluted the logic you feel compelled to propose to make it sound reasonable, the more ridiculous the whole concept becomes.The idea that Google is using click data to determine rankings is an SEO myth. It's always been an SEO myth and it will always be an SEO myth.<a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener" target="_blank">#google</a> <a href="https://c.im/tags/seo" class="mention hashtag" rel="nofollow noopener" target="_blank">#seo</a> <a href="https://c.im/tags/searchengineoptimization" class="mention hashtag" rel="nofollow noopener" target="_blank">#searchengineoptimization</a> <a href="https://c.im/tags/digitalmarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#digitalmarketing</a> <a href="https://c.im/tags/algorithms" class="mention hashtag" rel="nofollow noopener" target="_blank">#algorithms</a> <a href="https://c.im/tags/ctr" class="mention hashtag" rel="nofollow noopener" target="_blank">#ctr</a>

Jens Oliver MeiertI’ve just removed all display <a href="https://mas.to/tags/ads" class="mention hashtag" rel="nofollow noopener" target="_blank">#ads</a> from <a href="https://meiert.com/en" rel="nofollow noopener" target="_blank">https://meiert.com/en</a>.Doing so costs me a three-digit amount per year, but in the end this type of advertising is incredibly and probably irresponsibly wasteful.(It doesn’t seem to be a stretch to repurpose click-through rates for a waste metric, 100% – <a href="https://mas.to/tags/CTR" class="mention hashtag" rel="nofollow noopener" target="_blank">#CTR</a>.)

Klaus Alexander Seiﬆrup📰 Store udsving i medicinpriser: Tilskudssystem øger uligheden og bør ændres, siger kritikere

Mike Blazer 🇺🇦This <a href="https://mastodon.social/tags/Onlyfans" class="mention hashtag" rel="nofollow noopener" target="_blank">#Onlyfans</a> <a href="https://mastodon.social/tags/model" class="mention hashtag" rel="nofollow noopener" target="_blank">#model</a> clearly doesn't know anything about <a href="https://mastodon.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#SEO</a> ...Otherwise she would know that "PS5" or "Gaming PC" have higher <a href="https://mastodon.social/tags/keyword" class="mention hashtag" rel="nofollow noopener" target="_blank">#keyword</a> <a href="https://mastodon.social/tags/search" class="mention hashtag" rel="nofollow noopener" target="_blank">#search</a> volumes and/or <a href="https://mastodon.social/tags/CTR" class="mention hashtag" rel="nofollow noopener" target="_blank">#CTR</a> ... <a href="https://mastodon.social/tags/ps5" class="mention hashtag" rel="nofollow noopener" target="_blank">#ps5</a> <a href="https://mastodon.social/tags/gaming" class="mention hashtag" rel="nofollow noopener" target="_blank">#gaming</a> <a href="https://mastodon.social/tags/pc" class="mention hashtag" rel="nofollow noopener" target="_blank">#pc</a>

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