ResearchBuzz: Firehose<p>Search Engine Roundtable: Google Ads Generating Fewer Clicks? Why?. “The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?”</p><p><a href="https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/</a></p>
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#clickthroughRates
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rijo<p>Click-through rates plummet as search platforms hoard traffic <a href="https://ppc.land/click-through-rates-plummet-as-search-platforms-hoard-traffic/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/click-through-rates-p</span><span class="invisible">lummet-as-search-platforms-hoard-traffic/</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/ClickThroughRates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ClickThroughRates</span></a> <a href="https://frankfurt.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEO</span></a> <a href="https://frankfurt.social/tags/PPC" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PPC</span></a> <a href="https://frankfurt.social/tags/ContentMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ContentMarketing</span></a></p>
ResearchBuzz: Firehose<p>PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”</p><p><a href="https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/05/22/pressgazette-google-ai-overviews-leads-to-dramatic-reduction-in-clickthroughs-for-mail-online/</a></p>
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