Hari Tulsidas<p>The EAST framework, developed by UK behavioural scientists in 2014, distils over a decade of behavioural science into four simple, actionable principles for changing behaviour effectively. It originated from a government initiative to improve public programs by applying psychological insights.</p><p><a href="https://masto.ai/tags/EASTFramework" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>EASTFramework</span></a> <a href="https://masto.ai/tags/BehavioralScience" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BehavioralScience</span></a> <a href="https://masto.ai/tags/PublicPolicy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PublicPolicy</span></a> </p><p><a href="https://www.inc.com/jessica-stillman/10-years-ago-behavioral-scientists-boiled-down-their-key-findings-to-just-4-letters-east-is-still-the-best-way-to-change-behavior/91184671" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">inc.com/jessica-stillman/10-ye</span><span class="invisible">ars-ago-behavioral-scientists-boiled-down-their-key-findings-to-just-4-letters-east-is-still-the-best-way-to-change-behavior/91184671</span></a></p>