Opinion | The Guardian US<p>Big brands vs retailers: who will absorb the tariff impact in their profit margins? | Nils Pratley <a href="https://www.theguardian.com/business/nils-pratley-on-finance/2025/apr/09/big-brands-vs-retailers-who-will-absorb-the-tariff-impact-in-their-profit-margins" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">theguardian.com/business/nils-</span><span class="invisible">pratley-on-finance/2025/apr/09/big-brands-vs-retailers-who-will-absorb-the-tariff-impact-in-their-profit-margins</span></a> <a href="https://halo.nu/tags/Internationaltrade" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Internationaltrade</span></a> <a href="https://halo.nu/tags/JDSportsFashion" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>JDSportsFashion</span></a> <a href="https://halo.nu/tags/Retailindustry" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Retailindustry</span></a> <a href="https://halo.nu/tags/Trumptariffs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Trumptariffs</span></a> <a href="https://halo.nu/tags/DonaldTrump" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DonaldTrump</span></a> <a href="https://halo.nu/tags/Business" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Business</span></a> <a href="https://halo.nu/tags/Tariffs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Tariffs</span></a> <a href="https://halo.nu/tags/Nike" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Nike</span></a></p>