Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://tldr.nettime.org/tags/GenerativeAI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GenerativeAI</span></a> <a href="https://tldr.nettime.org/tags/AITraining" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AITraining</span></a> <a href="https://tldr.nettime.org/tags/Copyright" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Copyright</span></a> <a href="https://tldr.nettime.org/tags/IP" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>IP</span></a> <a href="https://tldr.nettime.org/tags/Licensing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Licensing</span></a> <a href="https://tldr.nettime.org/tags/RentSeeking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RentSeeking</span></a> <a href="https://tldr.nettime.org/tags/ProRata" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ProRata</span></a>: "His company aims to arrange revenue-sharing deals so publishers and individuals get paid when AI companies use their work. Gross explains it like this: “We can take the output of generative AI, whether it's text or an image or music or a movie, and break it down into the components, to figure out where they came from, and then give a percentage attribution to each copyright holder, and then pay them accordingly.” ProRata has filed patent applications for the algorithms it created to assign attribution and make the appropriate payments.</p><p>This week, the company, which has raised $25 million, launched with a number of big-name partners, including Universal Music Group, the Financial Times, The Atlantic, and media company Axel Springer. In addition, it has made deals with authors with large followings, including Tony Robbins, Neal Postman, and Scott Galloway. (It has also partnered with former White House communications director Anthony Scaramucci.)"</p><p><a href="https://www.wired.com/story/bill-gross-prorata-generative-ai-business/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">wired.com/story/bill-gross-pro</span><span class="invisible">rata-generative-ai-business/</span></a></p>