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Victoria Stuart 🇨🇦 🏳️‍⚧️<p>Surprising no one, new research says AI Overviews cause massive drop in search clicks<br><a href="https://arstechnica.com/ai/2025/07/research-shows-google-ai-overviews-reduce-website-clicks-by-almost-half/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">arstechnica.com/ai/2025/07/res</span><span class="invisible">earch-shows-google-ai-overviews-reduce-website-clicks-by-almost-half/</span></a><br><a href="https://news.ycombinator.com/item?id=44663227" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">news.ycombinator.com/item?id=4</span><span class="invisible">4663227</span></a></p><p>Pew Research Center analysis shows how hard AI is hitting web traffic. </p><p><a href="https://mastodon.social/tags/GoogleSearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleSearch</span></a> <a href="https://mastodon.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://mastodon.social/tags/LLM" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LLM</span></a> <a href="https://mastodon.social/tags/InternetSearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InternetSearch</span></a></p>
ResearchBuzz: Firehose<p>Search Engine Journal: Google June 2025 Core Update Finished Rolling Out. “This was the second core update of the year, but we are expecting more core updates, more often, this year but so far, we only had two. This update seemed much more significant, with a lot of volatility and even a nice amount of reported partial recoveries from the old September 2023 helpful content update.”</p><p><a href="https://rbfirehose.com/2025/07/21/search-engine-journal-google-june-2025-core-update-finished-rolling-out/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/07/21/search-engine-journal-google-june-2025-core-update-finished-rolling-out/</a></p>
ResearchBuzz: Firehose<p>Ahrefs Blog: Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google. “I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank. Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. […]</p><p><a href="https://rbfirehose.com/2025/07/18/ahrefs-blog-google-thinks-ai-mode-is-good-for-users-but-the-content-isnt-good-enough-to-rank-in-google/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/07/18/ahrefs-blog-google-thinks-ai-mode-is-good-for-users-but-the-content-isnt-good-enough-to-rank-in-google/</a></p>
rijo<p>SEO expert warns Google's AI could eliminate website clicks <a href="https://ppc.land/seo-expert-warns-googles-ai-could-eliminate-website-clicks/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/seo-expert-warns-goog</span><span class="invisible">les-ai-could-eliminate-website-clicks/</span></a> <a href="https://frankfurt.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEO</span></a> <a href="https://frankfurt.social/tags/GoogleAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleAI</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://frankfurt.social/tags/WebTraffic" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WebTraffic</span></a></p>
ResearchBuzz: Firehose<p>Search Engine Journal: Ahrefs Study Finds No Evidence Google Penalizes AI Content. “Perhaps the most significant data point is the correlation between AI usage and Google ranking position, which was just 0.011. In practical terms, this indicates no relationship.”</p><p><a href="https://rbfirehose.com/2025/07/09/search-engine-journal-ahrefs-study-finds-no-evidence-google-penalizes-ai-content/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/07/09/search-engine-journal-ahrefs-study-finds-no-evidence-google-penalizes-ai-content/</a></p>
rijo<p>ICYMI: Google search rankings show significant volatility in April <a href="https://ppc.land/google-search-rankings-show-significant-volatility-in-april/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/google-search-ranking</span><span class="invisible">s-show-significant-volatility-in-april/</span></a> <a href="https://frankfurt.social/tags/GoogleRankings" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleRankings</span></a> <a href="https://frankfurt.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://frankfurt.social/tags/SEOTips" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEOTips</span></a> <a href="https://frankfurt.social/tags/SearchEngineOptimization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchEngineOptimization</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
rijo<p>ICYMI: Google search rankings show significant volatility in April <a href="https://ppc.land/google-search-rankings-show-significant-volatility-in-april/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/google-search-ranking</span><span class="invisible">s-show-significant-volatility-in-april/</span></a> <a href="https://frankfurt.social/tags/GoogleSearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleSearch</span></a> <a href="https://frankfurt.social/tags/SEOTips" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEOTips</span></a> <a href="https://frankfurt.social/tags/SearchRankings" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchRankings</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a> <a href="https://frankfurt.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a></p>
rijo<p>Google search rankings show significant volatility in April <a href="https://ppc.land/google-search-rankings-show-significant-volatility-in-april/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/google-search-ranking</span><span class="invisible">s-show-significant-volatility-in-april/</span></a> <a href="https://frankfurt.social/tags/GoogleRanking" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleRanking</span></a> <a href="https://frankfurt.social/tags/SEOTips" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEOTips</span></a> <a href="https://frankfurt.social/tags/SearchEngineOptimization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchEngineOptimization</span></a> <a href="https://frankfurt.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://frankfurt.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalMarketing</span></a></p>
ResearchBuzz: Firehose<p>Search Engine Journal: Google Provides Timeline To Improve Publishers’ Search Visibility. “Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers.” I will be very happy if this happens. […]</p><p><a href="https://rbfirehose.com/2025/03/22/search-engine-journal-google-provides-timeline-to-improve-publishers-search-visibility/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/03/22/search-engine-journal-google-provides-timeline-to-improve-publishers-search-visibility/</a></p>
ResearchBuzz: Firehose<p>Search Engine Roundtable: Google Tests AI Overviews In Middle Of Search Results Page. UGH. “Google is testing moving the AI Overviews from the top position of the search results page (also known as position zero), to the middle of the search results page. We saw Google test this with featured snippets over the years, so it makes sense Google would test this with AI Overviews.”</p><p><a href="https://rbfirehose.com/2025/03/20/search-engine-roundtable-google-tests-ai-overviews-in-middle-of-search-results-page/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/03/20/search-engine-roundtable-google-tests-ai-overviews-in-middle-of-search-results-page/</a></p>
ResearchBuzz: Firehose<p>Search Engine Land: Not appearing in Google AI Overviews significantly harms webpages: Study. “Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands.”</p><p><a href="https://rbfirehose.com/2025/03/03/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study-search-engine-land/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/03/03/not-appearing-in-google-ai-overviews-significantly-harms-webpages-study-search-engine-land/</a></p>
ResearchBuzz: Firehose<p>Search Engine Roundtable: Google Search Testing New Pagination Bar Without Numbers. “Google is testing removing the numbers from the pagination menu at the footer of the Google Search results page. The normal pagination bar shows the page number you are on, the test just shows a next button.”</p><p><a href="https://rbfirehose.com/2025/02/19/search-engine-roundtable-google-search-testing-new-pagination-bar-without-numbers/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/02/19/search-engine-roundtable-google-search-testing-new-pagination-bar-without-numbers/</a></p>
ResearchBuzz: Firehose<p>Search Engine Land: YouTube citations in Google AI Overviews surge 25%. “Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos from its YouTube platform – especially for visual demonstrations, step-by-step tutorials, and product comparisons.”</p><p><a href="https://rbfirehose.com/2025/02/16/search-engine-land-youtube-citations-in-google-ai-overviews-surge-25/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/02/16/search-engine-land-youtube-citations-in-google-ai-overviews-surge-25/</a></p>
Amᵃᵖanda<p>Can anyone recommend any good sites for monitoring <a href="https://en.osm.town/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEO</span></a>, backlinks, search engine keywords for a website?</p><p>I'm currently using ahrefs.com free service and it's fine. I'm just curious.<br><a href="https://en.osm.town/tags/webdev" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>webdev</span></a> <a href="https://en.osm.town/tags/serp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>serp</span></a> <a href="https://en.osm.town/tags/backlinks" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>backlinks</span></a></p>
Ali Zartash Lloyd<p>Brave will allow you to tune search results with upvotes and downvotes</p><p>Brave will then tweak searches by prioritising results from upvoted sites and ignoring the results from the downvoted ones.</p><p>This is open to abuse and can create lots of false positive results.</p><p><a href="https://ohai.social/tags/browsers" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>browsers</span></a> <a href="https://ohai.social/tags/seo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>seo</span></a> <a href="https://ohai.social/tags/serp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>serp</span></a> <a href="https://ohai.social/tags/searchengineresultspage" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>searchengineresultspage</span></a> <a href="https://ohai.social/tags/brave" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>brave</span></a> </p><p><a href="https://techcrunch.com/2025/01/23/brave-search/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">techcrunch.com/2025/01/23/brav</span><span class="invisible">e-search/</span></a></p>
Inautilo<p><a href="https://mastodon.social/tags/Business" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Business</span></a> <a href="https://mastodon.social/tags/Debates" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Debates</span></a><br>Google speculates if SEO ‘is on a dying path’ · Insights from Google’s latest Search Off the Record podcast. <a href="https://ilo.im/161mrv" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="">ilo.im/161mrv</span><span class="invisible"></span></a></p><p>_____<br><a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Google</span></a> <a href="https://mastodon.social/tags/SearchEngine" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchEngine</span></a> <a href="https://mastodon.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEO</span></a> <a href="https://mastodon.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://mastodon.social/tags/RAG" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RAG</span></a> <a href="https://mastodon.social/tags/Content" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Content</span></a> <a href="https://mastodon.social/tags/Website" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Website</span></a> <a href="https://mastodon.social/tags/Blog" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Blog</span></a></p>
Today in Digital Marketing<p>Search Shakeup: Marketers are navigating unpredictable SERP turbulence this week as Google's December algorithm update shakes up search results.</p><p>✅ Read more: <a href="https://todayindigital.beehiiv.com/p/searchshakeup?utm_source=mastodon&amp;utm_medium=social&amp;id=w3qAGwSmuJ" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">todayindigital.beehiiv.com/p/s</span><span class="invisible">earchshakeup?utm_source=mastodon&amp;utm_medium=social&amp;id=w3qAGwSmuJ</span></a></p><p><a href="https://mas.to/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> <a href="https://mas.to/tags/seo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>seo</span></a> <a href="https://mas.to/tags/googlesearch" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>googlesearch</span></a> <a href="https://mas.to/tags/serp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>serp</span></a></p>
Inautilo<p><a href="https://mastodon.social/tags/Business" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Business</span></a> <a href="https://mastodon.social/tags/Findings" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Findings</span></a><br>How people use Google · “Google has become every brand’s home page.” <a href="https://ilo.im/16175y" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="">ilo.im/16175y</span><span class="invisible"></span></a></p><p>_____<br><a href="https://mastodon.social/tags/Research" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Research</span></a> <a href="https://mastodon.social/tags/Study" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Study</span></a> <a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Google</span></a> <a href="https://mastodon.social/tags/SearchEngine" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchEngine</span></a> <a href="https://mastodon.social/tags/SEO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SEO</span></a> <a href="https://mastodon.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Marketing</span></a> <a href="https://mastodon.social/tags/Brand" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Brand</span></a> <a href="https://mastodon.social/tags/ZeroClick" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ZeroClick</span></a> <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a></p>
🐾 Philippe 👣 Ⓥ<p>La suppression du cache Google dans les résultats de recherche met en avant la Wayback Machine.<br><a href="https://www.abondance.com/20240924-683095-cache-google-definitivement-supprime.html" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">abondance.com/20240924-683095-</span><span class="invisible">cache-google-definitivement-supprime.html</span></a><br><a href="https://veganism.social/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> <a href="https://veganism.social/tags/archives" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>archives</span></a></p>
niu tech<p><span class="h-card" translate="no"><a href="https://toot.cafe/@slightlyoff" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>slightlyoff</span></a></span> And it's supposed to be the same <a href="https://fosstodon.org/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Google</span></a> which publishes best <a href="https://fosstodon.org/tags/webperf" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>webperf</span></a> practices at web.dev.</p><p>I remember Google that was loading just static blue links in <a href="https://fosstodon.org/tags/SERP" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SERP</span></a> in the blink of an eye, not a 4MB SERP loaded with <a href="https://fosstodon.org/tags/JS" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>JS</span></a> and ads.</p><p>I also remember Google that wasn't breaking the web by removing billions of active goo.gl short URLs next year: <a href="https://fosstodon.org/@niutech/112830430210700843" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">fosstodon.org/@niutech/1128304</span><span class="invisible">30210700843</span></a></p>
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