I've just been to CVS to get a medicine. Then I got something else, and make the mistake of asking for a printed receipt. I was treated to a saga.
I'd post a picture, but I'm uninterested in performing the edits that would eliminate PII, so I'm going to link to an article instead.
Anyway, I'm wondering how the marketing meeting went.
A: There's a problem with our rebates.
B: What is it?
A: People are ignoring them.
B: I see.
C: What if we just added more rebates? Then, it would be impossible for them to ignore them.
A and B: Great idea!
[Weeks later.]
A: There's a problem with our rebates.
B: What is it?
A: People are ignoring them.
B: I see.
C: What if we just added more rebates? Then, it would be impossible for them to ignore them.
A and B: Great idea!
[Weeks later.]
A: People are still ignoring the ream of rebates we print on the receipts.
B: I see.
C: Hear me out! We should write an entire saga on the receipts. "And then Harald the Great set off on his long ship to find the rebate to rule them all." The receipts won't fit into the customer's pocket, and they'll be forced to pay attention to the rebates.
A and B: HAHAHAHAHA! Brilliant!
[Weeks later.]
A; Didn't work.
B: How come?
A: Nobody is interested in our rebates.
C: Why do you say that?
A: Would you use a rebate for a rusted tin car, a busted car transmission, or a bag of snot?
C: I see...
B: Actually, the bag of snot one sounds appealing.
#CVS #receipts #saga #snot #rebates #marketing
https://www.vox.com/the-goods/2018/10/10/17956950/why-are-cvs-pharmacy-receipts-so-long
Continuing decrease
