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REPOST: I directed a movie in 2019 captured on an old super 8 film camera, creating an early 1900s aesthetic, and centered on the duality of Science and Faith, titled "Chapter 9." I worked closely with a very small group of artists (7 of us on the entire production) to bring these ideas to the screen. It was complete with all hand-painted title cards and an original musical score. The full film is just under 30 minutes in length and can be viewed at the link below for free. I hope you get a chance to see it and enjoi! 🎥
https://spectra.video/w/71ocorTnsbRQL5pRWUBKWW
^TAP ". . ." THEN "OPEN IN BROWSER" FOR LINK^

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A new product.

The client wonders: is the interaction paradigm is too hard for the intended customers?

They test it—on colleagues—who "confirm" the design works.

Later, in the hands of actual target users, the interaction paradigm fails. (SUS #usability was 20 ±15 points, and #learnability was 17 ±15 points—the lowest usability and learnability scores I've ever calculated.)

The lesson: recruit the right participants for #UserResearch.

#SUS#score#software