ICYMI: Google rolls out policy center improvements https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #PolicyUpdate #Marketing #AppDevelopment
ICYMI: Google rolls out policy center improvements https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #PolicyUpdate #Marketing #AppDevelopment
#AI is coming for advertising... but is it coming for us?
Dearbhla Boyle, strategy director and company director at Big&Bold, explores how the ad world can thrive with machine-led collaboration, and whether it's time to retire the Don Draper model of advertising.
https://www.creativeboom.com/insight/ai-is-coming-for-advertising-but-is-it-coming-for-us/
ICYMI: Google found guilty of ad tech monopoly: What's next? https://ppc.land/google-found-guilty-of-ad-tech-monopoly-whats-next/ #Google #AdTech #Monopoly #DigitalAdvertising #CourtDecision
ICYMI: Retail media surge: Sponsored products drive 22% growth in European market https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/ #RetailMedia #SponsoredProducts #DigitalMarketing #Ecommerce #AdTech
https://www.europesays.com/uk/46601/ Urban Internet Penetration Exceeds 111%, Rural Lagging at 44.99%: TRAI Report #AdTech #advertising #CreativeWork #CustomerExperience #DigitalMarketing #EmergingTrends #ExpertOpinions #IndustryInsights #InfluencerMarketing #InnovativeStrategies #Internet #marketing #Martech #MediaNews #MENA #MiddleEast #PRNews #startups #Technology #TechnologyTrends #TRAI #UK #UnitedKingdom
ICYMI: Adform adopts new video ad categories https://ppc.land/adform-adopts-new-video-ad-categories/ #DigitalMarketing #VideoAdvertising #AdTech #IAB #OutstreamVideo
ICYMI: TikTok unveils new brand suitability controls: TikTok upgrades advertiser safety suite with video and profile exclusion tools. https://ppc.land/tiktok-unveils-new-brand-suitability-controls/ #TikTok #BrandSafety #Advertising #DigitalMarketing #AdTech
ICYMI: TikTok unveils new brand suitability controls https://ppc.land/tiktok-unveils-new-brand-suitability-controls/ #TikTok #BrandSafety #Advertising #DigitalMarketing #AdTech
ICYMI: Google's AI-powered defense suspended 39 million advertiser accounts https://ppc.land/googles-ai-powered-defense-suspended-39-million-advertiser-accounts/ #GoogleAI #FraudDetection #DigitalMarketing #Advertising #AdTech
Meta is opening Threads ads to all eligible advertisers worldwide after testing in the US and Japan. Ads will launch in select markets first, reaching 320M+ users and offering new brand opportunities. Global rollout coming soon! #Meta #Threads #DigitalAds #AdTech #MarketingNews
"Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising."
"Google on Tuesday revealed that it will no longer offer a standalone prompt for third-party cookies in its Chrome browser as part of its Privacy Sandbox initiative.
"We've made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies," Anthony Chavez, vice president of Privacy Sandbox at Google, said.
"Users can continue to choose the best option for themselves in Chrome's Privacy and Security Settings."
Back in July 2024, the tech giant said it had abandoned its plans to deprecate third-party tracking cookies and that it intends to roll out a new experience instead that lets users make an informed choice.
Google said feedback from publishers, developers, regulators, and the ads industry has made it clear there are "divergent perspectives" on making changes that could affect the availability of third-party cookies.
In its place, the tech behemoth said it will continue to invest in enhancing tracking protections in Chrome's Incognito mode, which blocks third-party cookies by default. It also intends to introduce a new IP Protection feature in the third quarter of 2025."
https://thehackernews.com/2025/04/google-drops-cookie-prompt-in-chrome.html
ICYMI: Google found guilty of ad tech monopoly: What's next? https://ppc.land/google-found-guilty-of-ad-tech-monopoly-whats-next/ #Google #AdTech #Monopoly #DigitalAdvertising #CourtDecision
ICYMI: Adform adopts new video ad categories https://ppc.land/adform-adopts-new-video-ad-categories/ #AdTech #VideoMarketing #DigitalAdvertising #IAB #OutstreamVideo
Google found guilty of ad tech monopoly: What's next? https://ppc.land/google-found-guilty-of-ad-tech-monopoly-whats-next/ #Google #AdTech #Monopoly #DigitalAdvertising #LegalNews
ICYMI: Celtra obtains Amazon Ads certification for creative platform https://ppc.land/celtra-obtains-amazon-ads-certification-for-creative-platform/ #AmazonAds #DigitalMarketing #CreativeMarketing #AdTech #Advertising
ICYMI: TikTok unveils new brand suitability controls https://ppc.land/tiktok-unveils-new-brand-suitability-controls/ #TikTok #BrandSafety #Advertising #DigitalMarketing #AdTech
You have the power to #StopStalkerAds.
Meta recently settled a case brought by Tanya O’Carroll, conceding that she has the right to object to her personal information being used for targeted advertising.
You can too. Use our tool to exercise your right to opt-out of this toxic advertising model
Meta sells ads that promote disinformation, fraud and division using your personal information.
Our report reveals the ways in which surveillance-based advertising both violates users’ privacy and causes harm. Meta profits at your expense.
Find out more
Missed our webinar on Meta targeted advertising?
You can catch up now on YouTube!
Hear from our expert panel about your right to object to stalker ads and our new report on how Meta’s advertising model enables disinformation and fraud.
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