I realized today, as I’ve been revising my patron hub to restart it, that I was aiming it in the wrong direction.
I make stuff that is niche. And it appeals to a very specific demographic: folks who relish spending time offline, doing stuff that is considered out of fashion, inefficient, and even “archaic”.
But I was inadvertently trying to promote my patron hub featuring those things to folks who spend a huge amount of time online, and using online platforms to do it!
People who want to buy most of what I make are not online. They’re actively trying *not to be*.
Trying to create an online community hub is antithetical to what they’re seeking.
I’m re-imagining my patreon as a service, not a community. And I think I’ll find more people interested in it who are at fairs and festivals actively engaging in offline activities.
I think I’m coming to understand that no matter how much I “promote” my stuff on social media, the folks I’m trying to reach aren’t going to see it.
It’s taken me forever to actually realize that. Oy.