New York Times: They’re on the Varsity Influencer Team. “Welcome to the budding business of turning college athletes into social media stars. The world of intercollegiate sports has been upended in recent years by the National Collegiate Athletic Association’s rules that allow student-athletes to make money from their name, image and likeness — known as N.I.L. For the most part, it was […]
https://rbfirehose.com/2025/04/29/new-york-times-theyre-on-the-varsity-influencer-team/